Please ensure Javascript is enabled for purposes of website accessibility ab-testing reset calculator camera cart chat-oval-speech-bubbles-symbol-1 check checklist cheers close coding coffee credit-card cursor dollar-circle dollar dumbell gear google-outline google heart heart-empty love high-five image invoice light-bulb loading magnifying-glass location megaphone money question-circle package-box patch pawprint peace pen-tool percentage phone-nav pie-chart plane-tickets plane pointer rocket setting setting-2 Shape spaghetti star support telephone typography user vector-design venn-diagram video-camera-outline writing plus-button fire beer alarm exit alarm beer code-signs coffee-2 like-2 globe pencil right-arrow-circle-alt star-alt Sail badge bell-ring bolt bulb calculator-2 chart-histogram computer confetti crown cursor-2 diamond diploma glass-cheers globe-2 handshake keyboard laptop list-check magic-wand megaphone-2 money-2 mouse-2 phone-call smile-beam sparkles star-2 stats streamline-icon-fantasy-creature-unicorn-418x18-1 streamline-icon-nature-ecology-rainbow18x18-1 streamlinehq-money-graph-arrow-increase-money-shopping-18 streamlinehq-money-graph-search-arrow-increase-money-shopping-18 typewriter users-alt write About Careers Case-Studies Design Development Digital-Marketing Find-Out Get-in-Touch Hosting-Maintenance How-We-Bid Meet-the-Team Operations-Support Our-Work Photo-Video SEO-Content Street-Cred Support-Ticket Who-We-Are pin-2-2 Lifted Logic Web Design in Kansas City clock location phone play play-button chevron-down chevron-left chevron-right chevron-up left-arrow-circle right-arrow-circle facebook instagram google plus pinterest twitter youtube send linkedin portfolio location-pin mailchimp left-arrow right-arrow email reddit checkmark moon sun click mouse volume-on volume-off music restart exit close-thin solid-telephone

Recent 11 Jun 2013

Logo Design for the Plaza – Kansas City

by Lifted Logic

Are you looking for unique logo design for the plaza? Before seeking out which company you would like to use, make sure you do your homework and a bit of research. When beginning the process of branding or rebranding your company, there are a few key things that your should know because any good graphic designer will be asking you these same questions.

First, you must decide what type of logo your company wants. I know what you’re thinking; what do you mean what kind of logo do I want? Well when you boil down logo design into a simple explanation there are 3 types of logos (shown below from left to right); a stand alone, a wordmark, and a combination of these two.

nike_logo visa_logo mercedesbenz_logo

A stand alone logo, or symbol logo, is just that; a symbol that represents your company. One of the most well known stand-alone logo designs in the world is the Nike “swoosh.” In stand-alone logos there are usually no words, sometimes a tagline, but the bulk of recognition comes from the symbol itself. This type of logo can take awhile for people to begin to recognize, but is more versatile to incorporate in other designs.

Word mark logos take the name of the company and stylize it in a way that makes it unique, but still really easy to identify the company’s name. Visa and Google are good examples of word mark logos that look clean and unique without a lot of extra frill. This type of logo design works best for company’s with shorter names,  but can still be made for almost any company.

Finally, a combined logo takes elements from the previously mentioned logo styles. This type of logo design usually features a designed symbol, like the stand-alone, combined with type that is less styled than that of the word mark logo design. The nice part about this logo design is that it is a good stepping stone to having a stand-alone logo. Implementing this type of logo design gives you the option to later have a stand-alone logo once your company gains more brand recognition just like Mercedes-Benz.

Now that you know a little about logo design you have a good starting point for looking for a logo design company for the Plaza. Lifted Logic features an in-house creative strategist who will work with you to decide what type of logo design will best suit your company’s needs. All meetings are free because we want to get to know you and your company in order for us to design the best pieces we can for you. To Contact Us fill out the form on the right, and we will get in touch with you shortly to get started on your logo design on the Plaza.







About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.