Reach new markets, tell your story, and support your business through sustainable digital marketing.
Most businesses see marketing, especially on channels like social media or by using paid advertising like Google Ads, as nothing more than a necessary evil. We’re here to challenge that. Digital marketing is a strong, effective way to find new business on the web—where your customers are at—at a third of the price of traditional advertising. And what’s more, we can track the efficacy with laser precision to help optimize your every marketing dollar.
Digital marketing requires a custom strategy based on your business goals. There are a lot of different ways to build your marketing toolkit to make sure it works for your business. And the best part of digital marketing is that it’s flexible; able to grow and evolve with your business.
There are a lot of places you can show up on the web: social media, paid ads, your website. Most businesses need a combination because different channels serve different purposes. For example, social media tends to reach more casual, but brand-aware, customers, whereas PPC shows up for customers who are ready to buy, regardless of brand awareness. When choosing your digital marketing channels, you’ll need to consider your target audience and how they’re looking for you.
In most marketing conversations, a big piece of the equation is ROI. How do I know my marketing dollars are working for me? It’s important to keep track of your marketing efforts and how much revenue each channel generates. The good news is that most digital marketing strategies (SEO, social media) can be relatively low-cost and more effective compared to traditional advertising methods (billboards, newspaper ads).
As a digital marketing and PPC company in Kansas City, Lifted Logic is here to help. With decades of experience, we know what it takes to navigate the digital marketplace and make sure your business gets more bang for your marketing buck. Plus, working with our business consultants comes with the backing of an entire marketing agency ready to see your business thrive.
A digital marketing strategy is only as strong as the insights you gather. By tracking metrics like traffic, leads, conversions, and customer engagement, you can see what’s working—and what needs adjustment. The best strategies are always evolving: we test, learn, and refine so your marketing continues to improve, helping your business grow smarter, faster, and more efficiently.
Don’t say we didn’t warn you 😉
After your website launches with Lifted Logic, it can be easy to assume you can simply go back to being on autopilot with your marketing. And sure, if all you wanted to get out of your website was a nice landing experience, that may seem like the best decision for your current capacity and resources. But for the majority of our clients, a website is never truly done. It’s a living thing that needs care and maintenance… kind of like a really old, really smelly sourdough.
The problem is, those things are exhausting. Consistently publishing fresh SEO content to your website; posting on social media; creating high quality video assets; and putting out monthly newsletters never seems like a top priority when you’ve got fires to put out. Especially if you are a small or medium business and don’t have the dedicated staff to handle any digital marketing for you.
That’s why a few years ago, we began layering in marketing services for our clients after site launch. Our team was already well-versed in best practices across all of these mediums, so it’s honestly a little silly we didn’t think to do it sooner.
Rather than letting your digital presence go on the back burner, Lifted Logic can produce a variety of high quality content on a regular basis for your business. We write long-form content for your website to continue to diversify your search engine market share. We post to social media platforms and send out newsletters. We even go and shoot videos for you to use throughout the year. It’s a lot of work, and we don’t make much money doing it, but we’ve come to be just as obsessed with digital marketing as building websites.
Not to get too poetic, but to us, digital marketing is an opportunity to create a whole network of stories all over the web, all focused on your brand. It’s taking your business, mission, products and services and weaving them into multiple touch points for the user. We help you get your audience engaged and excited over news and updates. We encourage people who are “on the fence” to become a lead. And we establish you as an authority in your market and industry overall. It really is a beautiful thing 🥺
Believe us, we understand better than most that where you spend your money can make or break your business. It’s why we offer every Lifted Logic client free ongoing training for the life of their website. We believe so much in what we do that we will literally teach you how to do our jobs yourselves if it means you’ll have more success long-term.
That said, the cost of a typical digital marketing program at Lifted Logic is roughly equivalent to how much you would spend on the yearly salary of a single marketing specialist. So essentially, you’re getting the knowledge, experience, and skillset of an entire agency for the price of one employee. Pretty cool, right?
Our employees know so, so many things. One of the things we think we’re incredibly good at is helping our clients strategize the most advantageous channels. We’re business owners first, which means we aren’t out to simply spend your money; instead, we take ownership of your brand, your business goals, and your budget to help you strategize a digital marketing plan that could very well include both SEO and PPC.
PPC stands for pay per click. Most PPC companies (especially in Kansas City) charge their clients based on a percentage of ad spend. That may sound fair at first glance, but really think about that. What incentive would they have to tell you to turn off an ad that isn’t performing? They’re still making just as much money on it. They could even tell you to spend more. It wouldn’t be right, but they could.
Honestly, we’re not in it for the money. PPC is a great short-term strategy to utilize for some of our clients who need a little boost in organic search, or to help re-engage users who didn’t convert on their website the first time. But once you spend that money, it’s gone. Again, if we owned your business, we would rather spend that money on re-usable assets you’ll get more use out of long-term.
We are an award-winning PPC company not because of volume, but because of quality. And the diverse skillsets we have within our larger digital marketing services allows us to get really creative. We can help you create targeted PPC landing pages. Use your PPC insights to improve your SEO and website content. Help you determine the cost of the acquisition of your leads and set reasonable goals and key performance to keep everyone on track.
Lifted Logic: making you think differently about digital marketing since 2007.
We’re going to let you in on a little secret. Most digital marketing companies in Kansas City take the wrong approach to digital marketing. Yes, all of your marketing channels have some value, but they don’t necessarily carry the same value. The reason our clients are typically successful when using our digital marketing services is because we establish clear KPIs and have a way to measure and track everything from the start. This allows us to continue to learn, pivot, and grow as needed to help your marketing get continually better.
The biggest misconception about digital marketing is that you need social media, a newsletter, etc. to get leads. And while those things are great for re-engaging your existing audience (or reaching potentially new viewers with a paid social media campaign), those channels are not, and were never designed to, convert users into leads. Instead, their job truly is to drive traffic to your website. And it’s your website’s job to convert them. Once you realize this, you begin to look at digital marketing a lot differently.
Marketing Spotlight
Tess, aka “that giant golden retriever’s mom,” helps our clients reach their customers as a Lifted Logic Email Marketing Strategist. Her degree from the University of Kansas, and her time spent at Accademia del Giglio in Florence, Italy, helps her craft clever, motivating, and gorgeous newsletters across a broad scope of clientele.
As a renaissance woman, Tess loves traveling, eating good food, and playing piano.
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Lifted Logic has managed web design projects large and small for over a decade. We’ve honed our process to not only ensure an engaging and well-strategized product, but to educate you through every step of the way.
Our goal is to create a product and service that you’re satisfied with and use it every day. This is why we’re constantly working on our services to make it better every day and really listen to what our users has to say.
Angela Sargent
Lifted Logic and their staff are truly amazing! Their responsiveness, professionalism and desire to fulfill your needs is unprecedented in my experience. Their web design, videography, marketing ideas and logo design all reflect their aspiration to help your company reflect exactly what you are wanting to portray for your company. With all that said, they are some of the nicest, ethical and fun people I know.
Madeline Moore
Hey team, just wanted to say thank you again for a great shoot last week! Everything went super smoothly and Padee is a rockstar. Thank you so much for working with us - we can’t wait to see the results!
Bridget Dunne
Adam and the team at lifted Logic are industry leaders and experts at drawing out the passion and vision of your company and translating that into cutting edge web media and design. Using a logical, aligned and creative process the inspired team draw upon their collective genius to realize your vision so that you can communicate your purpose to your audience clearly, every time, across all platforms. Working with Lifted Logic is a truly transformational process as you see your vision come to life and realized, and the team is there with you every step of the way providing ‘above and beyond’ service and care. I cannot recommend Lifted Logic highly enough, they are a true asset to Kansas City. If your company needs a facelift, or you don’t know what you need, this is the team for you.
Daniel Bailey
Lifted Logic was a joy to work with when we redid our church website recently. Every member of their staff was kind, knowledgable, and easy to get ahold of. Their abilities in web design and SEO have made our site both more attractive and functional as we seek to reach out to those around us. Thanks Lifted Logic!
Jason Fechter
Lifted Logic truly is a full service digital agency. They've helped us from the beginning to establish our brand by designing our logo, labels, and developing multiple websites for our business. It's been a great past 4 years working with Adam, Emma, Courtney, and the rest of the brainiacs.
Alex Talley
Having a great partnership with a marketing company is fantastic, but what's even better is the trackable results we've seen directly attributed to their efforts and all they do. As a Marketing Director that has learned the hard way on a lot of different marketing campaigns, I can assure anyone that any amount of money you invest with Lifted Logic is worth it. Signing up with Lifted Logic is the best marketing decision we have made as a business, and we look forward to partnering with them for many more years to come!
Nov 3, 2022
Casey Steiner
We worked with Lifted Logic on our recent website redevelopment, and couldn't be happier with the end result. Our new site looks great, and our SEO has improved dramatically.
Lindsey Shaw
Lifted Logic did a great job with our website and it so easy to work with for our continued digital marketing. We trust their opinion and look forward to a continued partnership!
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After going live, we submit the sitemap to Google’s index, which can take a few weeks to fully crawl the new content. There are a few things to keep in mind that you can do to positively impact your rankings after this process has taken place.
Drive traffic.
Whether it’s celebrating the launch of your new website or simply promoting the various solutions you provide on it, you should encourage users to visit the website as much as possible; this may be through a newsletter, social media, links in an email signature, or some combination of the above. This will give the site a chance to earn new traffic, start tracking user behavior and engagement, and indicate to search engines that the content is helpful and relevant to users.
Create content.
Consistently publishing new content to the website will indicate to search engine crawlers that you are properly maintaining your website for the benefit of your users. The main way to achieve this is to write and publish blog posts. However, if there is a specific page for which you are trying to improve performance, you may consider adding additional content to that page specifically, either by adding a few sentences or even whole components/sections that further describe that topic and use a rich variety of topic-relevant keywords.
Seek out linking opportunities.
Anytime you can earn your site a ‘backlink’ from another, reputable website, the better you may do in rankings. Earning links builds your authority over time. Try collaborating with (or sponsoring) other local businesses, news outlets, area-specific or topic-specific forums, and other local organizations/events.
Continually monitor & maintain.
If you are regularly maintaining your website (ensuring no dead pages, grammar mistakes, etc.), publishing new content, earning new links, and driving traffic to the site, your website performance will continue to grow over time, earning you more authority and more eyes on your content.
Absolutely! Our content strategists and data analytics team help you with both planning and analyzing your marketing content. If you choose to use our marketing services, we’ll personally meet with you once a month to go over analytics, celebrate points of growth, and come up with a plan to improve the following month. We know you care about your success, and so do we.
Our content team’s full-time job is to get to know our clients’ businesses and industries inside and out. As a marketing client at Lifted Logic, you will be assigned not only a project manager to be your main point of contact, but you’ll also have a dedicated copywriter on your team who will become the expert for your brand. They write your content every month, getting more and more comfortable with not only the subject matter itself, but also the voice and tone. We continually research your services, your products, and writes blogs that inform—and possibly entertain—site visitors. And most importantly, those blogs work their SEO magic to improve your ranking.
We don’t believe in measuring success based on vanity metrics. More website traffic is great, but only if that traffic is also leading to more conversions, whether that’s products sold or services booked.
We make sure we (and you) can monitor all of your conversions, so nothing slips through the cracks. We can also work with you (or your front desk staff) to tighten up your lead follow-up game, so that you’re not losing leads once you have them.
The long and short of it: are you making more revenue than before your digital marketing efforts? That’s the goal.
This also depends on your goals. Digital marketing is flexible and truly customizable based on your business strategy. You may invest in one channel during slow seasons and a different channel when launching a new service or product. Generally, we can toss digital marketing into 4 buckets that serve different aspects of your business:
SEO
SEO is the staying power of your digital presence online. This builds long-term organic growth and has the lowest cost to growth ratio. However, it does take time to see results and requires consistent work to make sure your content stays relevant.
Paid Advertising
PPC gets the fastest results of any digital marketing channel. However, it is also the most expensive to maintain.
Social Media
Social media is a great way to build community around your brand and keep your business top of mind where customers spend most of their time. However, social media followers are not always ready to make a purchase, so they are not necessarily going to lead to immediate revenue growth.
Email Marketing
Email marketing is great for nurturing leads and maintaining customer relationships after an initial point of contact, like a sale or subscribing to your newsletter.
The most important thing for knowing which channels to invest in is knowing your target audience, your business goals, and where those two things intersect. For example, if you’re looking to build brand awareness, social media may be the avenue for you. However, if you’re looking to generate immediate paying customers, paid advertising might be the way to go.
As a digital marketing and PPC company in Kansas City, our consultants love talking with our clients and devising customized marketing strategies. We’ve worked with thousands of businesses across industries, so we’ve seen what works across the board. You’re getting a truly tailored process when you work with us.
This is entirely dependent on where you’re starting and the strategies you choose. Some methods can have almost instantaneous effects, like PPC. Other strategies, like SEO and social media campaigns, can take more time to generate noticeable results.
At Lifted Logic, we take time to talk about your goals and which strategies will make the most sense for your business. We usually focus on balancing short-term wins with scalable growth. For example, if you’re working with us on SEO for your website, we may recommend a PPC campaign in the meantime to help your business generate immediate revenue while the SEO happens in the background. Then, as your organic rankings take off, we can talk through scaling back your PPC campaigns.
When you work with our digital marketing and PPC company in Kansas City, we provide comprehensive reporting and regular check-ins so you’ll always know exactly what’s going on. We monitor everything from website traffic to patient inquiries, making tweaks to maximize ROI and make sure your marketing investment is creating tangible growth for your business.
Both SEO and PPC focus on making sure your business shows at the top of search results, but they work differently. SEO is about ranking organically, and PPC means paying to show up in the ad space right before organic results on the page.
Each strategy can be useful depending on your current goals. If you need quick results and immediate visibility, we’ll recommend building PPC campaigns to drive leads right away. On the other hand, SEO provides more sustainable growth and higher credibility in the long run. In a perfect world, we’re going to tell you to use both and will help you build a strategic approach based on your goals and budget.
No question. Digital marketing is absolutely worth it for small businesses. In many cases, it’s one of the smartest investments you can make. Compared to traditional advertising like print, radio, or billboards, digital marketing typically requires far less upfront cost and offers significantly more flexibility. You can start small, scale as you grow, and adjust strategies in real time based on performance.
What really sets digital marketing apart is its ability to target the right audience. Small businesses don’t need to market to everyone—they need to reach the right people. Tools like local SEO, paid search, social media, and email marketing allow you to zero in on customers based on location, interests, and behavior, ensuring your budget goes further.
Digital marketing is also measurable. Instead of guessing whether an ad worked, you can track website traffic, leads, conversions, and return on investment. This data-driven approach helps small businesses make smarter decisions and refine their strategy over time.
Perhaps most importantly, digital marketing levels the playing field. With the right strategy, a small business can compete with much larger brands by showing up in search results, building trust online, and creating meaningful connections with customers without needing a massive budget. Our digital marketing and PPC company regularly works with small or new businesses in Kansas City to help them start off on the right foot and plan for growth.
