SEO Blogging might be a scary concept if you’ve never written even a regular blog before. Luckily, Lifted Logic has over 10 years of expertise in the area of SEO.
Learn why most SEO companies are a lot like diets >
The good news about writing SEO blog posts in 2019 is that you’ll actually feel less restricted than ever by arbitrary “search” rules, and be able to focus instead on providing the answers to your users’ questions in an authoritative way.
For example, Lifted Logic has operated for several years on the idea that a page or post must be at least 300 words in order to be considered valid content.
However, this may not be as much of a contributing factor to getting organic traffic this year.
If the overall content on a page, including images and video, satisfies a user’s query and gets them to interact with your site, Google may still deem that content as relevant and useful, even if it doesn’t hit an arbitrary word count requirement.
We’ll take you step by step through the process of how to write SEO blog posts in 2019 to help you better understand what it takes for your blogs to be successful in the coming year.
Step 1
Create a Content Schedule
How do you know when posts should be published?
What about how frequently?
The first thing you should do when implementing SEO blogging is to create a posting schedule that makes sense for your business.
Create a 12-month (or 6-month, if that’s more realistic) layout of your business. What are your busiest times of year? When are the slowest? Make notes on the kinds of sales/specials you have going on, past trends you’ve noticed, and the types of audiences looking for your products/services during which months.
You can pull information from a variety of sources, such as quarterly or annual revenue reports, top selling products, and more. You can also use Google Analytics to help you see trends of the traffic to your site and which pages people are landing on most frequently throughout the year.
Overall, you should plan on writing content at least 3 months in advance—
Month 1: Write Your Post
Depending on the length of your content, you may want to give yourself at least 1 month to write and edit your content and compile any external resources you’ll need for the post, such as images or videos.
Month 2: Get Your Post Approved
After deciding who will be in charge of writing posts, designate someone else to approve them. Having a second set of eyes on any piece of marketing content is essential to making sure your content is up to brand standards and is also checked for grammar, syntax, and more. In 2019, users will have much less tolerance for misspellings or awkward wording in their content, so the importance of this step should not be underestimated.
Month 3: Google Indexing
Google currently indexes content at a rate of about 1 month. Therefore, you should be planning your content in as far of advance as possible so you are able to give Google plenty of time to recognize the new content you’ve posted and begin to include it in search results. Note: if your site is regularly publishing content, you may experience faster results, as Google knows to come to your site more often to check for updates.
So if Lifted Logic noticed an uptick in traffic to our Video Services page last June and would like to target keyphrases surrounding video services in June, we should begin writing blog posts about video services in March.
Step 2
Find Keyphrases
There are a few tools you can use to find keyphrases.
- Google Trends
- Google Analytics > Search Console
- Google Ads > Keywords > Search Terms
- Moz Pro > Keyword Explorer*
Your staff is one of your best resources in this regard.
Anyone who interacts with clients on a daily basis, either in-person or on the phone, can tell you the questions people consistently ask and the language they use to try to communicate what they need from your business.
*requires a paid membership; a free trial may also be used
Step 3
Optimize Your Content
Write a post surrounding the keyphrase/topic. Then implement your keyphrase in your post, including variations.
H1: < h1 > How to Write SEO Blog Posts in 2019 < /h1 >
Title: How to Write SEO Blog Posts in 2019
Permalink: /how-to-write-seo-blog-posts-in-2019/
Meta Title: How to Write SEO Blog Posts in 2019 | Lifted Logic
Meta Description: Lifted Logic walks you through how to write SEO blog posts in 2019…
Photo tags: /how-to-write-seo-blog-posts-in-2019-graph.jpg
Video title: How to Write SEO Blog Posts in 2019
Etc.
The most important thing to keep in mind when optimizing your content, though, is satisfying user intent.
Will the user find the answers to what they were looking for with that keyphrase?
Step 4
Post Your Blogs
Lifted Logic builds sites using WordPress as our primary content management system (CMS).
This makes it easy for our clients to publish ongoing content on a user-friendly platform.
Creating “skim-friendly” content is important writing SEO blog posts in 2019.
Your users don’t want to see a 50-line block of text.
Even if the answer they’re looking for is well explained, they won’t be able to find it in text-heavy posts.
Here are a few ways to ensure your content is easily digestible:
- Create paragraph breaks often.
- Establish a consistent system of headers and subheaders
- Use bullet points to separate list-style content
- Add relevant images and videos when possible to break up text
- Add cross-links to additional blog posts or pages to help users flow through, and consequently spend more time on, your site
Writing SEO Blog Posts in 2019
By following these steps, you’ll be well on your way to creating relevant, helpful content for your users that will have them bookmarking your site and seeing you as an authority in your field, time and time again.
Need Help?
Lifted Logic is a web design company in Kansas City that provides SEO blogging services for a wide variety of businesses and industries across the country.
While best practices typically don’t go through many radical changes, we thought we would update our clients on all the Changes to SEO in 2019 You Need to Know. If you’re interested in learning more about what we do and how your website is performing, feel free to reach out to us anytime and we’ll provide you with a free consultation to determine which option may be best for your business.
Becca Stebbin, Lead Content Strategist
Becca was a Content Strategist before it was cool, building SEO best practices into digital marketing strategies for our clients well before it was an industry standard. Her experience at the forefront of digital marketing and SEO serves her well as the intrepid leader of Lifted Logic's Content Department.
