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Marketing

Recent 2 Nov 2015

From a Digital Marketing Agency in Kansas City: Google Ads Optimization

by Lifted Logic

If you’re looking for a top-tier digital marketing agency in Kansas City to manage your organic and paid marketing efforts, do not hesitate to contact the Lifted Logic team today!

At Lifted Logic, we specialize in helping businesses grow and achieve greater success. While we are die-hard advocates of organic SEO and the massive benefits it has, Google Ads and other pay-per-click methods sometimes cannot be ignored for certain businesses or industries. In addition to our organic SEO services, we also offer paid advertising services to help our clients reach an audience that will convert. Using this article from Conversion Scientist, and information from Google itself, Lifted Logic, a digital marketing agency in Kansas City, has some tips for Google Ads optimization and some ways in which we can help your company!

Use the right words

With text ads, there is a strict character limit that you must not exceed. It can be difficult to come up with a short, concise description that accurately reflects what you want to say about your business, which is why as a digital marketing agency in Kansas City, Lifted Logic can help! Our wordsmiths work to create the most effective text ads for conversion. Google also has a few recommendations for more successful text ads: “Highlight what makes your products and services stand out; include prices and promotions. Let your customers know what action they can take, using strong verbs like ‘purchase,’ ‘sign up now,’ or ‘call today.'”

Spend smart not more

You’ve heard the mantra, “Work smart, not hard” and it absolutely applies when it comes to paid advertising. Focus on the relationship between cost and quality, and work to improve the quality score of your ads. Google awards the top spots not necessarily to the highest bidder, but to the ads with the highest quality score. Experiment with budgets and spends regularly to see what works best to make sure you’re getting the most for your money and efforts.

Use Google Analytics

Ignoring the raw data about your AdWords’ efforts can be detrimental. Businesses may be spending an absurd amount of money on their ads that are not even converting. At our digital marketing agency in Kansas City, we firmly believe in making small changes and analyzing the results. This may the be the slower way, but it is the best way. Our clients have Google Analytics access for the website we custom-build for them and they are trained how to use it. If you are unable to see the results of your AdWords efforts, you are flying blind and could be making massive errors.

Explore other PPC opportunities

From Google Ads, there are a plethora of other paid advertising options other than simply text and display ads. Many of our clients find success with Google Remarketing, in which you can target users who have previously visited your website. Another great option is YouTube video advertising. With our in-house videography services, Lifted Logic can create an effective video marketing campaign for your company!

Contact Lifted Logic, a digital marketing agency in Kansas City about your needs today!

If you’re looking to get the most out of your marketing efforts, contact Lifted Logic, a premier digital marketing agency, about your needs today! Simply click here to get started.


About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.