Should your business be on Twitter? Lifted Logic presents tips from a social media specialist in Kansas City.
Being on social media may seem like a “no brainer” but how do you know which social media networks your business should be active on? Should your business be on Twitter? According to Lifted Logic’s social media specialist, the answer is, “It depends.” As with anything, if you try to take on too much, you are not going to do it well. Having one social media network that you use well is better than having access to every popular social media network but lack the support you need to generate leads.
Should Your Business Be on Twitter? Here are 3 reasons why you should.
If you have never seen Twitter before, Twitter is characterized as a platform for microblogging–writing short, frequent posts. According to research, the average half-life of a tweet lasts about 24 minutes. This is exactly the reason that if you decide to make an impact on the Internet, you need to post throughout the day during the times your followers are mostly online. By designating a social media specialist, you are one step closer to having the online presence and engagement your business needs.
There are a plethora of benefits for businesses who utilize the power of Twitter, but the most important are the following:
- Visibility: Being active on Twitter increases your business’ brand awareness and visibility. This means that you are always on your customers mind for your specific products and services.
- Customer service: Twitter has become an excellent platform for customers to review businesses and connect with them. When businesses interact with customers online, it helps build a personal connection that will encourage customers to keep coming back.
- Networking: Networking is a major component to how well a business does. Twitter is a great tool to finding other professionals in your industry or building crucial partnerships with other companies. The more connections you have with other professionals, the more credible your services will be.
Social media is becoming a beast in the business world. Before you get left behind in the dust, consider finding a social media specialist who will ensure that your business gets the results you need to blow your competition out of the water.