For those with a business website that’s gone without regular updates and maintenance, the question of “build versus redesign” is a big one. And just like everything else that involves custom work, the specifics of the cost to redesign a website are going to depend entirely on the details.
We’ll take a quick look at what might influence the expense of redesigning a website versus building a new one.
Why do I need to redesign my website at all?
The first thing you need to assess is whether your existing website is functional or not. If you’re getting regular, quality leads from your website, you probably don’t need to redesign anything. If it ain’t broke, don’t fix it.
But if your website isn’t working for you, it’s only costing you money. Whether you opt for an entirely new website or want to revamp what you have, they’re both less expensive than pouring money every month into something that doesn’t work.
Refresh your brand and improve functionality
Not only does redesigning a website or building a new one give you a chance to capture more leads, it can refresh your whole image. Fresh new photos and videos, interactive website features, and a great mobile interface can take your brand to the next level.
So which is less expensive?
Generally, redesigning a website is going to have a smaller cost than a completely new website. That’s assuming the existing website has good qualities that can carry over. If the whole thing needs to be scrubbed, it may be better to start new.
Additional factors to consider in the cost of redesigning a website versus building a new one:
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- Platform: What platform are you building on and how secure is it? The internet moves fast, and something you built 5 years ago may not have the staying power (or ability to rank) of something more robust.
- Navigation: This is one of the biggest factors when it comes to a redesign. Sometimes people will try to keep their website working for them by shoving more and more into their menu until it becomes unusable. And when the navigation is messed up, there’s a 99% chance the rest of the site is, too.
- Content: How many pages do you have on your current site, and how many of them need to be updated?
- Longevity: Will redesigning your current website only get you through another six months to a year before another revamp? Might be time to start fresh.
In the end, the only way to know for sure whether it’s more or less expensive to build a new website versus redesign is to have a conversation with the pros. We can help you learn how much to spend on a business website in 2021 and educate you on the costs of website ownership.
Get all the answers from KC’s web experts
As nerds in love with the web, we at Lifted Logic want everyone to have a great website. Whether you’ve got no website at all and want to start building your business’ online presence or you’ve been struggling getting leads from your existing website, we’re here to help with the best custom web design and development in Kansas City.
We’ve worked with companies both great and small to develop unique, fully customized websites that tell a story. To get started, just reach out or use our free cost calculator tool today.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
