Boost your online sales in Kansas City by using these tips to improve your E-Commerce website.
Ever wonder why your conversion rates on your e-commerce site weren’t great? Do you have decent traffic, but not a lot of sales? These could be related to design flaws that were overlooked in the build of your website. There are a variety of different design tips and tricks that you can use to enhance your site, and improve your conversion rate, this list isn’t meant to be a “be all, end all” of e-commerce tips, but just some solid design ideas to keep in mind when looking at your site.
1. Don’t use the stock graphics: Changing out the images like the “buy now” button or any other stock graphics gives off the impression that you care about your site enough to worry about the way it looks.
2. Make your buy button obvious: Your user has to be able to find how to purchase their item after they land on the page. If they can’t do this you are doomed to fail before you begin. If your buy button is bigger than other buttons, or a bright color, the user should be able to find it and begin the checkout process.
3. Make the checkout process easy: The user should ultimately be able to come to your site, and search either through thumbnails or a search box for an item they are looking for. Once they find the item, they should be able to get information about the product. (reviews are great) They then should be able to checkout easily.
4. Make your prices easy to find: Keep your pricing at the same location on every product page. It should be easy to read, and clearly visible on the page when you get to it. You don’t want to make your customer have to do a bunch of extra work to find the price, because you will probably lose them in the process.
If you keep these ideas in mind, your users experience will be better, this will in turn lead to a higher conversion rate for you. If you would like to learn more, or are considering a new website altogether, contact the team at Lifted Logic today by filling out the form on the right. We will contact you shortly to set up a free meeting to discuss your e-commerce site!
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.