What do good architecture and good web content have in common? They both grab people’s attention and make them stay around.The best architect websites invite people in with captivating, search-engine-friendly copy and informative, educational blogs.
That’s how you attract more of the kind of clients you want. Here’s a quick list of tips from the award-winning Lifted Logic team.
Strong Copy Builds Strong Leads
Strong copy invites online users to go from “just looking” to becoming a lead by telling them what you do, how you do it, and why they should work with you. Industry leaders do this with concise copy that helps the reader digest information quickly. After all, you only have about 8 seconds to grab people’s attention.
High-performing websites always have clear calls to action in their copy to remind the reader how they can start building a partnership and a blueprint.
But your copy needs to be enjoyable not just for the reader, but also for search engines (like Google).
Rank High When Optimized
Good content is optimized content. Search engine optimization (SEO) is what helps people find your website, and therefore your business, on search engines like Google. If you don’t optimize your site, all the work you put into crafting an engaging story won’t get you the results you want.
The best architecture company websites attract online traffic because they use well-researched, highly effective keyphrases within their content. Too few won’t help you rise to the top of the results page, but too many can make search engines think you’re trying too hard and disqualify you as irrelevant or spam.
You need to use the right amount of keyphrases while performing other SEO practices to please search engines and show up when someone searches for your services. A great way to find yourself in more searches is by curating informative blogs.
Blog Your Way to Their Hearts
Informative blogs teach the reader about what you do while sending a clear message: You know your stuff.
Ongoing educational content helps you establish authority in your industry—both to readers and to search engines. That’s how you build trust with your audience, giving readers the confidence in your ability they need to become a client.
→ Learn more about how to market your architecture firm
Easier Said Than Done
Following all of these steps to make engaging content that sets you apart and ranks on search engines isn’t easy, especially when you’re running your own firm, but that’s where we come in.
Reach out to the team at Lifted Logic to learn more about how we can help you curate content that’s just as meaningful to your clients as it is to your business. Your clients deserve the best, and you deserve to have one of the best architect websites.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
