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Recent 2 Sep 2014

Becoming a Better Online Content Writer in Kansas City

by Lifted Logic

typingWhen a potential customer or client comes to your website, they are most interested in what your company provides and they expect to see this information written clearly and concisely. Online content is usually your company’s first interaction with a potential client or customer and you naturally want to make the best first impression possible. If you are interested in finding an excellent content writer in Kansas City, be sure to contact Lifted Logic today. Our copywriters are always eager to provide our clients with excellent content for their website and as we have plenty of writing experience, we also have some helpful tips for becoming a better online content writer in Kansas City!

M2_CH3_PT2_Who_is_your_target_audienceTips for becoming a better online content writer in Kansas City

  • Determine what’s good content. Think about what you enjoy seeing on a website when you are browsing the internet. To be a good content writer in Kansas City, you must use your own experience with content to determine what good content looks like. Users enjoy visual elements, structure, and simplicity. We as a people enjoy infographics that keep us visually stimulated while we read and the same goes for the use of headings and bullet points. Users will not read long, plain paragraphs on a website. They will simply leave your website only to find what they need from your competition.
  • Define your target market. Our copywriters make sure they get to know Lifted Logic’s clients and the services they provide in order to be a great content writer in Kansas City. We use tools like Google Analytics to determine where a client’s users are coming from and what the most popular pages on the website are. Our copywriters then put themselves in the role of the client’s customers to think about what information they are searching for on Google and when they enter the website to determine which content should go where. We build all our custom websites with target audience in mind to ensure the website’s success.
  • Anticipate users’ questions. Online content should answer questions before they are even asked. A user should easily be able to determine a company’s history, mission, and the services provided from just a short visit to the website. In order to become a better online content writer in Kansas City, you must make sure that your clients’ basic questions are answered straightaway, or they will look elsewhere for their needs.
  • Understand that less is more. Simplicity is always the key for a good content writer in Kansas City. Instead of lengthy instructions or descriptions, consider an informative video to visually engage users. Take a look at some great infographics¬†online to learn more about spacing out and structuring content to encourage readers to read to the end and always understand that a website only needs enough content to get users interested enough to call your company.

effective copywritingIf you’re in need of a content writer in Kansas City, give us a call today!

If you still need help becoming a better online content writer in Kansas City, contact Lifted Logic today. Our copywriters can help your company publish informative, helpful content onto your website that’s sure to convince users to buy your products or contact you about your services. We can’t wait to show you what our content writer in Kansas City can do for you!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.