Architecture Company Websites

Just as a quality building structure requires a thorough planning process, effective architecture company websites need purposeful, expert-level design. At Lifted Logic, we help architecture firms drive leads and find clients by designing and developing websites with engaging content and media.

They’re equally important, and so is wrapping it all in an easy-to-navigate layout.

Your clients come to you for expert knowledge and problem-solving. You should want the same when searching for a website designer for architects. Our team of website gurus makes your online presence reflect your one-of-a-kind business, so you can crush your goals and get an exceptional ROI.

It all starts with designing a better website.

A Design That Lays the Foundation

Industry leaders know that the design of their website is key for leaving the right impression on users. Potential clients may see your website design before they know anything else about you. Before they read the copy or scroll through your gallery, they experience the layout of your website.

So, yes, it really is that important—it’s like a digital handshake.

The design also plays an important role in how engaged the user is with the content on your website. If a user is looking through an architect’s website and has trouble finding the information they’re looking for, they might leave and find it somewhere else.

The best architect websites have an effective look that gives the audience insight into who the architect is and how they do business. Just like the right outfit for a job interview, a professional-looking website builds trust and leaves a good impression on the user.

Constructing The Content

When searching for a show to watch, nobody goes to the search bar and types in “boring” right? Neither do the people looking for architectural content. Successful architects provide engaging, relevant content to keep the visitor’s attention and establish a connection.

We make it easier for users to find them by optimizing the content for search engines—a process called search engine optimization (SEO). The firms that implement effective web search keyphrases into their content reach more eyes and find more leads.

Keyphrases are the exact words someone types into a search engine, like Google, and you need to match those words on your website so they can find you. By implementing them into your content, you can move up on the search engine results page (SERP) and drive traffic to your page.

After all, you probably landed on this blog by looking up something like “architecture company websites,” right? You can research what keyphrases are best for a page by looking into the search volume, competition, and user intent of a keyphrase.

But there’s more to a successful architecture firm website than keyphrases. It takes an array of web content best practices with expert implementation to construct a site that performs, including:

• Building a strong internal link structure
• Keeping the majority of sentences under 20 words
• Matching user intent
• Writing at a 5th-grade reading level
• Using headings and subheadings for skimmability
• Keeping paragraphs 2 to3 sentences long
• Integrating transition words (because, and, etc.)

These practices can help architecture company websites show up in search results for architects instead of search result pages that are not relevant to their target audience. Strong keyphrases, paired with relevant, engaging content keep users on a website longer.

Search engines also take into account how long users stay on your site. That’s why the best architecture company websites focus on keeping visitors entertained.

What Makes Content Engaging?

Voice And Tone

Your voice is the personality of your brand and your tone is the mood of your content. When crafting content, your voice should always shine through. The mood (tone) of your content can change depending on the topic. Your voice and tone give users insight into the personality of your team and what to expect when working with them.

Storytelling

The best architecture websites tell your brand’s story, so people care about the company. People care about why architects do what they do; people care about who the firms are.

This can be a major factor in people choosing your blueprints over other architects’ as it can help them feel more connected to you. Open up about the challenges you overcame that made you the architect you are today to grow trust and foster a connection between you and your audience.

User Intent

User intent is the purpose behind someone’s online search. The user could be a prospective client who has never worked with an architect, seeking information to learn more about how architecture works. Other users could be comparing your website against your competitors to determine the best firm in their area for their unique project.

Industry leaders think like a user to predict what people are searching for that’s related to their architecture firm to increase organic search traffic. Visitors who find your website organically can become valuable leads because your website matched the intent behind their search and answered their questions.

Simply put, what they searched for led them to you.

That’s why it’s important to create engaging content tailored to the intent of your target audience. For example, including your location in your content. This can make your content appear in search queries like, “architect near me,” for the people in your community.

Topic Selection

Premier architecture firms also take advantage of user intent by creating content around topics that their target audience is searching for. They carefully select the topics that they make blog posts and social media content about to attract the leads that can help them accomplish their business goals.

If an architect wants more interior design clients, they may write a blog deep-diving into the topic to answer questions their audience has. This not only helps them gain organic traffic, it also gives them the opportunity to share their expertise to build trust with the visitor. From there, that visitor could turn into a lead when it comes time to really start shopping for an interior designer.

Research & Accuracy

Architecture is a discipline rooted in precision, technical knowledge, and the thoughtful integration of design principles. Your content needs to reflect that by being rooted in thorough research that ensures you represent your firm’s work authentically and showcases the depth of your knowledge.

Accurate information helps build trust with clients, partners, and the broader audience by conveying reliability and professionalism. Whether it’s writing about a specific project or architectural trends, precise content highlights the firm’s credibility and fosters a strong connection with potential clients who value expertise and quality in design.

Your copy tells them about your work, but you also need photos and videos to show them the structures you’ve helped make.

→ Learn more about how to market your architecture firm

Photos And Videos: The Windows to Your Work

Show off that work you’ve spent so much time making! Photos and videos of your past projects alongside client testimonials show users that you’re not all talk.

The best architecture firm websites use relevant photos. They focus energy on showing current projects or clients they’re trying to attract. These photos and videos showcase both the interior and exterior of the properties they have designed so meticulously.

Website visitors want to see photos and videos of structures that you’ve transformed—from your blueprints into reality. Stop being humble! Start showing off your work to turn your audience into leads.

Finally, after your new website looks amazing, it’s time to make it work.

Avoid the Blue Tape: Making Websites Work Properly

You know the best architecture company websites have a welcoming design, captivating copy, and appealing media. But what’s the point if it doesn’t work?

Good web development makes your website easy to navigate and all your amazing previous work accessible. It takes both front-end and back-end development to keep your website up-to-date and functioning seamlessly.

When was the last time that you preferred a service because the wait time was longer? Never!

Your users aren’t going to appreciate waiting for the pages on your website to load, either. To keep users engaged, our team examines your website’s analytics to see where users may want to go and where or when they may leave. From there, we optimize your website to improve the user’s journey from landing on a page to booking a consultation.

Another way our clients keep their websites running fast is by avoiding WordPress plug-ins that slow them down. The best architecture company websites use analytics and efficient WordPress plugins to make an engaging experience—all while optimizing for search engines.

Search engines like websites that run well. They analyze websites for functionality to help determine search rankings. Maintaining a website can be a demanding task, so architects hire us so that they can get back to floor plans and, you know, running their firm.

How We Lay The Groundwork

When designing architecture company websites, our team makes sure the photos and videos we capture make an impact. We display these visuals as soon as possible to give the user insight into what the firm can do for them. From there, we introduce your brand and show off all the incredible things you do and how you do them.

Aside from strategically placing the content, we apply colors and fonts that reflect your brand and make your business look professional and trustworthy. We help you create a mood board, voice, and tone that aligns with your business, combining your vision with our expertise to create the website your architecture firm needs.

Your Story on Every Level

Our writers balance SEO strategy with audience-centered content. We optimize every page to reach real users who have real needs for your services. We set the stage for this with meticulous research and creative strategy.

We don’t just share what you do—we share who you are. The copy we write for your website is a direct reflection of your brand. We tell your story to help users learn why and how you do what you do, and how it can benefit them.

By showing users how you work, we set you apart from the competition and give them a reason to choose you. While accomplishing this, our writers and media team still tailor the content to actually solve your business’s problems and get leads converting. Architecture company websites aren’t one-size-fits-all, so we start from scratch and do everything to reflect your unique goals.

Lights, Camera, Architecture!

Our team works to tell your firm’s story with high-quality photos and videos. We create visuals that reflect your brand and your company’s journey—and show off what you can do, of course.

We capture your finished projects from every angle, making the user feel like they’re in the stunning structure you’ve built. When capturing media, we focus on showing the variety of projects you’ve taken on so you can attract more of the kinds of projects you want to do.

See how we captured high-quality footage of our friends at Hoke Ley while they’re at work designing structures and sharing their story.

That means if you want more commercial clients, we create media that attracts those types of visitors. Our photographers and videographers are dedicated to helping you get the attention of the audience you’re searching for.

By showing users your work through a clear, high-quality lens, we help them gain insight into the structures that you can build for them. These visuals also help you rank higher in searches because search engines recognize that visuals make a website more relevant and engaging.

Eye-catching media that displays your work can get the attention of visitors and keep them engaged in your content. Our team can make a gallery that users can’t stop scrolling through to turn leads into customers.

Development That Directs

We make sure your website runs properly and efficiently, giving the content and media you’ve invested in center stage and helping users find what they need—fast.

And after your site is up and running, we teach you how to use it. Our clients learn all the capabilities of their website and how they can update it to fit their business’s evolving needs and goals down the road.

Architects design structures to last, and we do the same with websites. We take pride in what we do, so you can trust that we’ll make your site work for you and your users. For us, developing a website requires developing a partnership with our clients. That’s why our team is always available to answer questions about your website post-launch. We don’t do “ghosting.”

Let’s Build A Partnership

The Lifted Logic team is passionate about creating websites for architecture firms across the country. Our home base may be in Kansas City, but we work with businesses everywhere.

We don’t just strive to get you a higher search engine ranking or more visitors, we help you maximize your investment and achieve your business goals. It’s not just about looks, we want you to get more leads.

To learn more about what it takes to construct attractive architecture company websites that work, reach out. We’d love to talk about how we can improve your current website or start building a new one.

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