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Recent 10 Jun 2016

4 Tips for a Better Marketing Campaign

by Lifted Logic

office-620823_640Are you struggling to receive the results you set out for during your marketing campaign? Lifted Logic presents 4 tips for a better marketing campaign!

Marketing campaigns can be tricky. If you are having difficulty with your marketing efforts, whether it be through social media, email, or direct mail, it is time to take a step back and evaluate what the issue may be. Lifted Logic’s team of marketers is proud to present their top 4 tips for a better marketing campaign for those in need of assistance.

4 Tips for a Better Marketing Campaign

The team at Lifted Logic like to use a simple method to figuring out how to make a marketing campaign even better. We consider who, what, when and where. Learn what questions we ask ourselves during the marketing campaign planning process:

  1. Who: Consider who your target audience is. We recommend coming up with an imaginary customer to help determine the characteristics you desire. What are their gender(s)? Profession? Yearly Income? Hobbies?
  2. What: What type of marketing material are you wanting to utilize during your campaign? Newsletters? Video ads? Identify your desired marketing material to help you decide on other crucial elements to your marketing campaign.
  3. When: Is their a time of the year you are more likely to achieve the results you need? On social media, are your fans/followers online at a specific time of the day? You would be surprised how many marketers do not consider this important factor during the planning process.
  4. Where: Where do you think that your target audience will most likely be reached? Does your imaginary customer prefer that they receive your updates via the mail, over email, or as a brief ad on Facebook, Twitter, or LinkedIn? By finding the perfect “where” for your marketing campaign, you are one step closer to having a successful marketing campaign.

If you are eager to learn more about our 4 tips for a better marketing campaign, contact Lifted Logic’s marketing department today!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.