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Name*

First Last

Email*

Company*

User Profile

Let's learn about your users and what they have in common! A user profile lets us explore who you're trying to talk to with your website.

What do you call your primary users?*

Clients, Users, Customers, Patients, etc.

Are they a particular gender?*

Men

Women

Even Mix

Doesn't matter

What is the typical age range of your product users?*

Describe the age of those who USE your product/service. Ex. Children use a pediatric dentist's services.

Under 13

13-18

18-25

25-40

40-55

55+

What is the typical age range of your website users?*

Describe the age of those who SEEK your product/service. Ex. Parents book pediatric dentist services.

Under 13

13-18

18-25

25-40

40-55

55+

What are typical careers of your users?*

List any common careers your users have: Doctors, Engineers, Service Industry Workers, Business Owners, Corporate Workers, etc.

What are typical lifestyles of your users?*

List typical lifestyles your users have: Parents, Married/Couples, Active or Athletic, Public figures/presenters, Leisure Seekers, Corporate Workers, Outdoorsy, Party Crowd, Bosses, etc.

What situations/circumstances bring a user to you??*

New Year's Resolutions - Self-Esteem Issues - Excess Funds - Lifestyle Change - Growing Family - Necessity - etc.

User Profile*

Now with all the previous information, paint a complete picture of your primary user. Add any info you felt missing from above.

User Intent

Now we'll explore what specifically a user is after and what solutions you have that resolve those issues.

Problems - Solutions - Benefits

Primary User Problems*

Articulate a user's top 3 marketplace problems related to your business. Include high-level and nitty-gritty concerns, and describe them from the buyer's point of view – ex: "Educators feel disconnected." - "Headphones can't endure my work" - "Older vehicles don't have GPS"

Problem 1

Problem 2

Problem 3

Service Features - Things you offer that address the problems*

Identify your solution's specific feature(s) that could address each concern from the problem column – for example: "Online communities." - "Industrial strength headphones" - "Smartphone GPS app."

Problem 1 solution

Problem 2 solution

Problem 3 solution

Feature Benefits - How they solve the problem*

Write benefit statements about how your chosen feature resolves each problem listed in the “problems” column. Start each with a strong verb, like “build,” “connect,” or “partner” – for example: “Connect with other educators when it works for you with easy-to-access online communities.“

Benefit 1

Benefit 2

Benefit 3

What makes you different?

The things that help you stand out!

Why choose your company - Choose 3 of the categories*

Choose the top 3 reasons a user should choose your company over a competitor to resolve their issue.

Experience

Education/Credentials

Quality of Product/Service

Customer Service

Reviews

Company History

Awards/Accolades

Convenience

Custom/Unique to User

Advanced/Special Technology

Explanations

Explain your top three "Why Us" reasons selected above in detail.

Reason 1*

Explain reason 1 in detail.

Reason 2*

Explain reason 2 in detail.

Reason 3*

Explain reason 3 in detail.