Branding 101: Quick tips from Lifted Logic for branding your Overland Park-based company
Need some help or tips for branding your company in Overland Park? Have you been wanting to make your company’s branding look more polished and cohesive? Here are a few tips to get you stared.
Make a brand standards list
In order to make your brand look cohesive, have a set list of colors and fonts, a few of each, that your employees should use when making something for the company. This way, no matter who designs the pieces, they all look uniform. At Lifted Logic, we recommend brand continuity between all aspects of your company – whether it’s your website, business cards, promotional materials, car wraps, or any other marketing material that a customer may ever see. If your brand is similar across all of these aspects, it only reinforces it in the customer’s mind. Don’t forget the logo! (Also, Lifted Logic creates artfully designed logos for any business in Overland Park. So there’s that )
Assign a single person to approve all designs
Anytime something is created for your company, you want to make sure it is approved by someone who understands your brand and brand standards better than anyone. Make sure that all of your employees and contractors know who they are supposed to get approval from before distributing any promotional item, whether it’s digital or print. That way, if there is a design error or misstep from your brand standards, you can follow the chain of command to see where it went wrong and correct the problem for any future design jobs.
Don’t have any branding for your Overland Park-based company right now? Let Lifted Logic help you with full service branding in Overland Park from our in-house graphic design team. We work with you on all branding projects to ensure that the new brand is a great representation of your business. We will provide you with a vector file of your logo, meaning that it can stretch infinitely without pixelation!
For more information about Lifted Logic’s branding services, contact us today and we can see how we can help!
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
