A major issue that Google is penalizing websites for lately is thin content. Thin, or shallow content is defined as, “A web page with no real value besides building traffic. It contains no great insights into the industry, no good information about your product or no useful link” (source). If you are working toward avoiding thin content penalties, it’s important to know exactly what type of content Google classifies as thin. When Google crawls webpages for thin content, it is looking for duplicate content, article syndication, a lot of images, and automatically generated content. When avoiding thin content penalties, it is important to write useful, original content for your website. Since Google is also a service provider, it wants to supply its users with the best, most informative content it can and when an SEO attempts to cheat the system, the penalties can be severe.
Tips for Avoiding Thin Content Penalties
At Lifted Logic, we believe in using only White-Hat SEO practices. Here’s some tips for avoiding thin content penalties and how Lifted Logic can help you out:
- Rewrite, never copy, old content. When avoiding thin content penalties, duplicate content is detrimental. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas rather than ruining two pages by duplicating content.
- Merge pages or posts with thin content. Following this tip will not only help immensely with avoiding thin content penalties, but it will help you boost the amount of useful content on your site, allowing Google to rank your pages higher in keyword searches.
- Use Google Analytics and keyword searches to come up with content ideas. When you use great tools like Google Analytics, you can be sure that you’re writing content that you know your users are interested in. Targeted posts with original, useful content are your best bet for avoiding thin content penalties.
For Help Avoiding Thin Content Penalties, Contact Lifted Logic
If you are in need of help with avoiding thin content penalties, or if you need help writing good content for your website, contact Lifted Logic today. Our writers are passionate about writing useful content for our clients, and they can certainly help with avoiding thin content penalties from Google. Just fill out the form below or give us a call today! We’re looking forward to working with you!