Digital Marketing Near Topeka

Getting Loud, Getting Proud

We get it, the online world can be intimidating. How do you decide where, what, and when to post? From determining the best platform for you to connect with the right people to finding the most intriguing, on-brand visuals with written content to match, there’s a lot that goes into the equation. If math’s not exactly your thing, don’t worry! The Lifted Logic team is here to make digital marketing near Topeka simple—well, for you at least. We’ll worry about writing blogs, distributing podcasts, and all that good stuff. Whether you want us to work WITH or FOR your business is up to you, but we’re your partners no matter what. Plus, once it’s officially time to launch, we’ll track every little thing to empower your next marketing moves. From social media to newsletters and beyond, we’ll maximize all your hard work, helping you find what works best and bringing those “lofty” goals within reach.

Past Clients

The Lifted Logic team has worked with all kinds of Topeka businesses, helping them stay true to themselves online while boosting their business in a way they can see (and track through analytics🕵️‍♂️).

We’ve curated a range of campaign management and marketing packages, including all the tools you need to nail every digital first impression. From ongoing Adwords advertising, SEO blogs, newsletters, and social posts to wowing photos and videos, here, you can have it all. Just looking to dip your toes into digital marketing near Topeka? Ready to embrace the digital era and dominate across platforms (and IRL)? No matter your goals, we’ve got an option perfect for your Topeka business. Plus, we’ll even provide free SEO blog training so that if you decide on the DIY content route, you’ve got some new tools in your belt. We’ll equip your team with industry insights, storytelling do’s and don’ts, and everything else you need to transfer your success online and keep growing.

We don’t try to squeeze your business into a neat box because we realize that your needs and goals are one of a kind. So, let’s get to know each other! We’ll take the time to walk through your unique struggles, aspirations, values, and mission so that we can put together a custom marketing plan that accounts for it all. Beyond sharing our tried and true methods, we’re also pretty creative, too.

Web Design that Stands Apart From the Crowd

Everything—and we mean everything—that’s a part of our digital marketing strategies will lead users back to one place: your website. Your site is the backbone of every campaign, and without a proper one, you can’t complete the funneling process. Here, you get to further introduce potential customers to who you are, what you do, and how you can help them. As your digital campaigns continue to ramp up traffic, you’ll see more and more leads come in through user-focused design elements built to filter out the best quality leads. It all comes down to our top priority—helping your business continue to grow.

Not quite ready to commit? No worries! Lifted Logic’s squad of computer nerds is always down to show off all that we do (because our family is getting really tired of hearing about it at dinner every night). Contact us to set up your free hour-long consultation, and let’s explore how you can make your business work for you even more through DIY digital marketing near Topeka.

The Art of Online Storytelling

The digital era has changed how we connect with consumers forever. There are a lot of moving parts when it comes to nailing your online presence, but your website lays the foundation. In the end, your site is just as important (if not more) than getting someone through your front door for the first time. When someone enters your website, they’re entering your business all the same.

Taking storytelling online opens up new opportunities for next-level creative collaboration. We don’t just write some long, boring biography listing all of your accomplishments in alphabetical order, or put together a video stuffed with pretty stock loops and call it good. Digital storytelling is dynamic. Here, you get to tease a potential lifelong customer with everything you have in store for them, so make it sparkly and make it you! If you do things right, they’ll want to know more and make the next move. Your story can’t just pique their curiosity, though; that first glance has to turn into an action. When a user decides they want to learn more, they dive deeper into your site. This is what meaningful traffic looks like, which turns into more frequent, higher-quality leads. It’s more than a chunk of text—it’s a seamless integration of engaging yet digestible stories and captivating visuals. Plus, it’s all optimized for SEO, boosting your ranking on search engines.

Once Upon a Website

Sure, this all sounds great, but where do you begin? The first step of digital storytelling is to put yourself in the user’s shoes. Topeka locals (and most online users) turn straight to search engines when they need something. From educational how-to videos to directions to a new hotspot restaurant and heartfelt blogs from your idols, the internet holds it all—and then some. After all, you probably stumbled across Lifted Logic by looking up something like “web design agency” or “digital marketing near Topeka,” right? We know…call us mind readers.

If you want the best results, you have to tell the best story, and that means thinking like a user. It’s more than just finding the right words; it’s truly understanding the intentions behind their search. After all, the results that come up when you search “research essays” probably look pretty different from those for “how to write a research essay.” Sure, both will include something about research papers, but the intent behind your search—and therefore, your results—are very different. We recognize that it can be difficult to step outside of your business and see things from a user’s perspective, but in case we haven’t hammered it in enough, it’s super important. If you skip this step, you won’t be able to choose the right keyphrases that your target audience is looking up, so you won’t rise to the top when they try to look up your products or services. Meeting your users’ needs is vital for making that first connection, and that’s at the core of all of the marketing campaigns to come. Keep in mind that users’ expectations are constantly changing, so it’s more important than ever to keep your online presence up to par so you don’t get left in the dust.

At Lifted Logic, we root our approach in understanding people. Our strategies are all informed by in-depth research into your target audience and their intent so that we can tailor your content and say, “Hey, this is the exact answer you’re looking for!” Once they find you, your story has to do the heavy lifting. You’ll need to build up trust, trigger an emotional response, and showcase your expertise—immediately. We do this by encapsulating your brand’s authentic story and fusing it with SEO. We won’t lie—it’s a lot of work, and it takes a ton of dedication, time, and flexibility. As a business owner, we realize that this is a lot to add to your plate, so we’re here to help! Lifted Logic will curate a one-of-a-kind strategy, backed by loads of data, to attract the right audience and get you moved up on search engine results pages.

Why do you need to worry about SEO?

Well, would you rather your customers have a hard time finding you, or would you prefer to be readily available from the get-go? To cut to the chase, what do you do when you need a specific service or product?

Google it, duh!

As the #1 search engine, Google is overflowing with all kinds of information. Thousands of people are currently looking something up on this site, so optimizing your content isn’t just grabbing their attention, it’s holding it, too. Once you’ve hooked them, you have to keep them around with easy-to-read content. That’s where the LL team nerds out—we make search engines see your content faster, so it can rank higher. Imagine the difference between your business popping up on the bottom of the second page of a Google search versus being #1—it’s big. After all, research shows that most of us don’t scroll beyond the first page anyway. Hence why SEO (Search Engine Optimization) is key to writing your success story.

At Lifted Logic, we recognize that SEO and user intent are equally important, so we’re here to make them work together. From “best sushi restaurant near me” to “telehealth,” we understand that user intent is a broad range. That’s why we optimize your copy with keyphrases that they’re likely to search to get to you, seamlessly integrating them into your content to make your business the answer. It’s a delicate balancing act between creative storytelling and technical expertise, but together, they provide an unmatched user experience and unmatched results for your business. Our ability to combine style and technical know-how makes us your top choice for web design and digital marketing near Topeka.

Making Your Presence Known

As the capital of Kansas, Topeka is the heart of Midwestern history—from civil rights to modern expression—nestled into the Eastern Kansas River. This museum-filled city may not look like Silicon Valley, but with Topeka chamber members speaking for business owners across the state, the town is far more involved in the biz than meets the eye, which means the online community is more saturated than ever.

Finding Your People

Topeka’s booming agricultural, manufacturing, and government sectors are significant drivers in the local economy.

With deep roots in life-changing educational and business policies, the capital of Kansas is continuing to pioneer modern ways of thinking. Fun fact: Charles Curtis, the only Native American to serve as the United States vice president, was born in Topeka! With all of these big decisions being made, the community is online like never before—presenting new opportunities and challenges for businesses in every industry.

Fostering Genuine Connections

When Topeka locals find a business they can count on, they stick with them. If you’re aiming to find loyal customers, you have to prove your trustworthiness, no matter the product or service. It all comes down to building—and maintaining—genuine connections, which benefit both parties now and in the long run. That’s why digital marketing near Topeka is so important; your website and social media are doing the first handshake for you. It’s not just about gaining followers, though. If you’re not connecting with the right audience, you might as well not spend hours crafting compelling content every day because your leads will become dead ends. Don’t worry, Lifted Logic is here to help! From locating your precise target audience to translating your voice into something that resonates with them, we’ve got you covered when it comes to making meaningful connections online. No guesswork here.

After nailing down who you should talk to, we’ll brainstorm with Lifted Logic’s computer nerds to research exactly what your audience likes and interacts with and what they don’t. We don’t just research your brand, but also your people and your industry as a whole. What does value mean in each of these spaces? What is “success”? We’ll collaborate with your team to seamlessly mesh techie industry analytics with your brand’s unique identity and voice into a one-of-a-kind online presence.

Setting Up for Success (AKA Positioning)

Looking to expand your clientele and build deeper, longer-lasting relationships? The first step is to optimize your website and digital content for the right location. When you rank locally on search engines, people find you. As a Topeka business, most—if not all—of your customers are locals. In order to catch their attention and make that first connection, you need to stand out just as much online as you do in-person.

Local SEO strategies are constantly changing, so keeping up with the current best practices can feel like a never-ending game of blindfolded pin the tail on the donkey. Plus, your business goals and competition are subject to change, too.

For example, let’s say you just opened up a new business on bustling South Kansas Avenue. You might think that casting your net across the whole downtown area is your best bet, but in reality, most of your customers may be traveling from the suburbs. This means that when you optimize your website, you should target College Hill and Westboro, too. Search engines account for these variables by creating a search engine results page (SERP) when an online user searches for a product or service in your area. This general rule of thumb can help you narrow down your audience to locals who are more likely to be interested in what you’re selling. This is where LL does our magic. Our team lifts the veil on all of these hidden gems that drive your success before we dive into writing, optimizing, and designing digital marketing near Topeka for your site.