Digital Marketing Near Salt Lake City

Get Ready to Succeed Out Loud

We get it—navigating the online world can be just as intimidating as navigating the Wasatch backcountry. So, how do you determine the right path? What kinds of posts do people engage with? What kind of blogs will people actually read? Don’t sweat it; LL’s here to act as your tour guide! We’ll help you—or if you’d prefer, we’ll totally take the reins—develop your site’s digital marketing near Salt Lake City and put it into action. Then, we’ll track their performance so you understand why we made the recommendations we did! From newsletters to podcasts and everything in between, we’ll make sure that all the work you’re putting in is worthwhile for your business and in line with what you believe in.

Past Clients

Lifted Logic has partnered with a range of SLC business owners to elevate their online presence drive leads, and increase their bottom line.

We offer ongoing marketing packages and AdWords campaign management to keep your business on the right track—upwards! Packed with SEO blogs and engaging social posts and newsletters complete with impressive visuals, we’ve got it all covered. So, whether you’re looking to learn on the bunny slopes or head up to the black diamonds, we’re here to guide you through it all on your terms. If you’d prefer to give writing a go yourself, we’re all for it! We’ll even set you up with free SEO blog training so you can master the art of writing for Google and storytelling.

We recognize that your business marches to the beat of its own drum, and we’re not here to change that. Rather, our goal is to set you up for long-term success, and that starts by getting to know you and your mission on a personal level. Then, we’ll create a custom plan for your digital marketing strategy that’s backed by location and industry-specific date, so you can reach the right people.

Web Design for Powerful Presence

All of these blogs, newsletters, social posts, YouTube videos, and podcasts direct users back to the same place—your website! So, making sure your site offers users the absolute best experience is key. Here’s where they get to know you, what you do, and how you can help them, and this is your chance to plant the seed for a long-term relationship with them; no pressure 😅 Our web design team is here to craft beautiful websites packed with all of the information they need in an intuitive, engaging way. That’s how we keep your business growing.

Not quite ready to commit? No problem! The Lifted Logic loves to nerd out on what we do, so we’d be happy to sit down and show you the ropes. Just reach out to set up a free hour-long consultation, and let’s get creative about how we can make everyone know—and love—your company.

Digital Storytelling

The digital age has changed how we connect with consumers and engage their senses—forever. Someone landing on your website is just as—if not more—important as someone stepping through your front door. Online, your site is handling your introductions for you.

That’s where digital storytelling comes in! When you write for the web, you’re not writing a bland research paper with no photos or colors or a corporate history book filled with jargon that nobody knows. Digital storytelling is dynamic. This story is your chance to grab people’s attention and make them want more, so think of it like a commercial for a movie that makes you mark the premiere date in your calendar. When you make them want to know more, it drives more traffic to your site, and more online traffic means more real-life leads for your business. So, while digital storytelling is creative and captivating, it’s also optimized for SEO (Search Engine Optimization) to make you show up on search engines like Google.

Once Upon a Timely Experience

So, where do you start your story? First, you need to understand the typical online user. When a Salt Lake City resident—or, well, anyone—needs directions to the slopes, date night recommendations, or find out what jazz artists are coming to town (just to name a few), they turn to search engines. After all, you probably typed something like “web design“ or “digital marketing near Salt Lake City” into that search bar to wind up here! Thanks for trusting your gut and clicking on us, btw.

If you want to nail digital storytelling, you can’t go in blind. You have to start by putting yourself in your customers’—AKA the average online user’s—shoes. Beyond knowing what they’re searching for, you have to determine the intent behind their search. Someone looking up “electric drill” isn’t looking for the same answer as someone searching “how to drill a hole.” Sure, they’ll both get some kind of information about an electric drill, but the specifics will be (and should be) different. We know that stepping out of your business owner shoes and seeing things from an outside perspective isn’t easy, but trust us, understanding user intent is make or break, not only for where you rank on search engines, but for turning those leads into lifelong customers. As the digital landscape becomes exponentially more competitive, users’ expectations for a business’s online presence are only going up.

We won’t sugarcoat it—that level of strategy takes elbow grease. As a business owner, you probably don’t have all the free time in the world, but don’t sweat it! The Lifted Logic pros are here to handle the heavy lifting. We’ll dive into research to help you understand your target audience and their intent, so we can position you as the best answer to whatever they’re searching for. To accomplish that, we have to create a digital journey for online users that builds trust and proves your expertise in seconds. Driven by data, creativity, and, of course, coffee, we’ll craft a custom plan for your SLC business’s marketing strategy. We won’t just craft a narrative that tells your brand’s authentic story; we’ll weave in SEO that search engines see as green flags so you can get to—and stay at—the top.

Why should your site content be optimized?

When you need to find somewhere, someone, or something, where do you go first?

Google, duh!

We’re all for hidden gems, but when it comes to your business, you can’t count on people stumbling in. You need to be easy to find online. As the unrivaled king of search engines, Google has people from all over the world using their platform to find all kinds of information—every second of every day. That’s why we’re thinking about more than telling an engaging, digestible story about your brand when we write your website content; we’re helping search engines rank that snappy content, and you, higher. So, yes, SEO (Search Engine Optimization) is really that important. After all, studies show that most people don’t tend to scroll past the first page of search engine results. I mean, why would they? Getting you to rank higher on that page is key.

At Lifted Logic, everything we do for digital marketing near Salt Lake City comes back to user intent. It’s the secret to mastering SEO. From “best beginners ski slopes near me” to “authentic Mexican food in SLC,” users are looking for all kinds of things. So, we work to understand the reason behind their searches, matching the exact phrases they use on their search, so when your site pops up, it’s their answer.

Finding Salt Lake City’s Digital Pulse

They may have dropped “Great” from the city’s official name, but there’s no doubting the greatness of Salt Lake City. It may not boast its tech fame like Silicon Valley, but with SLC’s population growing exponentially, more online users are logging on than ever before. So, it’s time for local businesses to level up their game if they want to stay in it.

On-Target for Online

Since constructing the first transcontinental railroad—which brought on a huge economic boom—Salt Lake City hasn’t stopped overflowing with innovation.

Your mind may go to mountain resorts when you think of Salt Lake City, and while there are plenty of world-class slopes with breathtaking views here, there’s so much more. As the “Crossroads of the West,” SLC is home to growing tech talents, financial gurus, and start-ups in all kinds of industries. Their educated workforce is making waves, so the competition to catch and ride that wave is growing, online and IRL.

Making the Community Connection

SLC doesn’t mess around when it comes to loyalty. When Salt Lake locals find a business they can trust to deliver stellar service every time—whether it’s a ski shop or a restaurant—they stick around. Becoming one of their trusted go-tos starts by building a relationship that doesn’t just benefit them now, but long-term. In today’s digital age, your website and social media are so much more than a brochure; to online users, that is your brand, your story, and your mission. Those platforms are speaking for you, so making sure they’re sparking up the right conversations with the right people in the right way is essential. That’s where Lifted Logic comes in to help you nail your digital marketing near Salt Lake City, because you only get one shot at a first impression.

Once we’ve narrowed down who you’re talking to, we’ll research how to talk to them. What do they care about? What makes them trust a brand? What does a 5-star experience mean to them? We’ll find those answers and use them to drive your carefully crafted online presence.

Location, Location, Execution.

Before we get ahead of ourselves, we have to help potential customers find you so you can form those connections in the first place. That’s where optimization comes in, and you have to build your website to target the right location. If you want your Salt Lake City business to pop up in local search results—which, trust us, you do—don’t overlook this step.

If your business is in SLC, focus on SLC. If you opened up shop in a suburb like Farmington, focus on Farmington. Salt Lake may be the heart of Utah, but you need to target people more specifically. But shouldn’t you cast a wider net and get those city folk and tourists on your site, too? Well, yes and no. Think of it like fishing—casting a bigger net isn’t always better. What really matters is that you’re catching the best fish. So, if you’re in Farmington, optimize your website’s content for Farmington, not SLC! While there are some other things search engines look at when determining your spot on the search engine results page (SERP), this general rule helps you hone in on your local customer base—because they’re the ones who are more likely to support local businesses.

That’s where the LL team does our magic! We’ll dig deep into research so we can make sure you’re targeting—and ranking for—the right spots. Otherwise, you’re wasting your time talking to the wrong people and competing with the wrong group of other local businesses.