Digital Agency near Lincoln

Training to Set You Up for Success.

Once your site launches, we don’t leave you hanging! You’ll have our team on your side to check in on your site performance. We also offer free training to help you get the most out of your site. We can teach you how to make simple updates, build new site pages, and more for free for the lifetime of your Lifted Logic site.

Long-Term Marketing Plans

If you’re ready to take your SEO and digital marketing game even further, we have AdWords advertising campaign management and ongoing marketing packages. Our digital agency near Lincoln focuses on increasing your website’s organic reach long-term with SEO blogs, newsletters, social posts, and professional photo and video deliverables. We’ll work with you to create a yearly marketing plan to improve your SEO and other business goals. With multiple marketing package options, you can start small or #GoBigOrGoHome—whatever aligns with your business and your needs.

If you’re not feeling ready to commit, no worries. We offer free SEO blog training for Lifted Logic clients to help you learn the bulk of how we do what we do. If you want to get into the nitty-gritty of content planning and outline, or deep dive into technical SEO strategy, we’re happy to meet with you and show you the ropes.

Getting to Know Your Audience

With more and more people online, this creates a lot more competition and noise on the web. Luckily, the competition isn’t as high as a coastal city, but competition or not, your website should serve the users as efficiently as possible. Businesses can make themselves more “findable” online through Search Engine Optimization (SEO). Combine this with an easy-to-use site that gives plenty of trust signals, and you can greatly increase your lead generation for continual growth.

As a trusted digital agency near Lincoln, one of our top priorities is understanding user intent—it’s key to SEO. Intent is the purpose behind a search query and there are 4 main types: informational, transactional, navigational, and commercial. If you found us by searching “web design” or “marketing agency,” you’ve performed a commercial search, where you’re gathering information before making a purchasing decision.

Digital Storytelling

Digital storytelling is unlike most other forms of professional writing. We’re operating under the constraints of capturing a user’s attention in seconds, after all. This isn’t your college essay or a job posting cover letter. For digital storytelling to do its job—driving users to convert—we employ easy-to-read and engaging writing, captivating visuals, functional design, and other behind-the-scenes work. Oh, and it’s all optimized to help you rank in search engines #NoBigDeal.

Why We Optimize Your Site Content.

The word “optimize” is the key word here (excuse our little SEO joke). When we write optimized content, we’re writing text that is not only informative and easy to follow for users, but also helps search engines notice and rank the content. This grows the number of people who find your site organically on different search engines. This makes you more “findable” online, and there’s a reason why “Google it” has its place in everyday language. People are relying on search engines to find the information they need when they need it.

This is what makes SEO so important. Your business has the opportunity to show up and continue to grow online if people can easily find you. You can show up for search queries that are relevant to your business’ products and services and increase your number of leads. The content we write at Lifted Logic is not only optimized, it’s also written in a creative way with digital storytelling best practices in place. This helps search engines better understand your content and rank your site, and it helps users by giving them helpful information about your business.

Alongside understanding your target audience for SEO, user intent is just as important. Intent is the purpose behind what a person searches. Are they trying to find a website? Information? A certain product? We only optimize for words and phrases that match what a user would want to find as a result of that search query. The sites we build aren’t just beautiful, they’re expertly written and optimized for SEO and a great user experience.

The Digital Space in Lincoln

As the 2nd largest city in the state, Nebraska’s capital doubles as a college town with an affordable cost of living and a steady economy. The people of Lincoln are more online than ever, searching for information, including businesses, that align with their needs. With an outstanding website, your business has the potential to show up for users when they’re looking for goods, products, and services online.

Lincoln Business Landscape

With Nebraska as one of the leading states for the agriculture industry, Lincoln also does very well in higher education, insurance, and transportation. Of course, businesses are not limited to these industries; we serve both small businesses and large corporations—truly everyone can benefit from a high-functioning website.

Cities like Lincoln and Omaha are becoming increasingly popular business destinations because of their low costs and central locations compared to the coasts.

Connecting With Your City

Connecting with your fellow Nebraskans / Lincolnites is the priority. Our digital agency near Lincoln tailors site content for your target audience(s) for so you can make a better, more genuine connection with prospective customers. What do your customers value? What do they look for in a trustworthy company? Lincoln and the Midwest in general are full of tight-knit communities, so it’s imperative to understand how to tailor your content to meet the needs of your customer base.

Lifted Logic’s content strategists can help you map out your target demographics and come up with strategies to help you connect through your site content. We help you find your brand’s voice and tone; are you straightforward and to the point, playful and witty, professional and clean-cut? Our team makes website magic by helping you craft brand guidelines (as needed) to ensure a cohesive message.

Location, Location, Location.

Another key component of SEO is optimizing for the right location. Most businesses want to show up locally for customers who live near and in the business’ service areas. If you’re located in Lincoln and get a lot of customers coming to you from all over the city, you want to show up in their online searches related to your business. This localization strategy can vary depending on your business location, amount of competition, and goals.

Lifted Logic can also hyper-localize your content if you’re at the start of your SEO journey. If you’re located outside of Lincoln in a suburb like Emerald, Woodlawn, Arbor, Walton, or Cheney, you’ll want to show up for their area, not Lincoln! While this isn’t a hard and fast rule, we recommend this strategy so you don’t end up casting your net out too far before catching those customers closest to your business.

Past Clients

Lifted Logic has worked with many businesses in Lincoln and beyond (Did we mention we have our very own in-house Nebraskan project manager superstar, Todd Smidt? Yay Todd!). Our team partners up with you to ask the stupid questions and get to know you. You read that right. We put ourselves in the perspective of a user who knows nothing about you; this helps us identify holes and opportunities to improve your new website. Lifted Logic uses years of experience, data, and an individualized approach to building you a custom website that will help you grow.