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Corporate Identity…Who do you think you are?
Corporate identity is not just for looks. It’s what drives your company and instills confidence in your clients.
Corporate identity is commonly used interchangeably with the terms “brand identity” or “brand standard”. This connotation suggests that a corporate identity is purely visual. While the visual component is one of the ways your identity is presented to the public, Lifted Logic approaches corporate identity from the ground up. Corporate identity is difficult to define, so let’s take a look at one of the definitions by the brilliant academics from the Strathclyde, Erasmus, and Harvard Business Schools:
When well managed, corporate identity can be a powerful means of integrating the many disciplines and activities essential to an organisation’s success. It can also provide the visual cohesion necessary to ensure that all corporate communications are coherent with each other and result in an image consistent with the organisation’s ethos and character.” — The Strathclyde Statement
Our team will work with yours to gain a deep understanding of your company’s history, mission, values, and goals. We’ll look at the competition and gain a sense of your target market. We may ask questions such as “Can you describe your company culture,” “How does your team problem-solve,” “Is there an office pet…” and other essential quandaries.
Turning a Corporate Identity into a Visual Identity
Lifted Logic’s design team are experienced in providing clear, effective brand standards that relate directly to a company’s corporate identity. From initial color schemes, to fonts, to white space, to logo design, our designers will work with you to establish a consistent visual representation of your business. Learn more about Lifted Logic’s logo design and branding services.
Get in touch with our team about establishing your corporate identity by completing the contact form. You’ll hear from us shortly!