DESCRIPTION

Largely self-managed position responsible for learning industry best practices, creating social media campaigns, writing social content, managing client social profiles, managing ad campaigns, performing digital presence audits, and completing any other miscellaneous social media work for ongoing clients spanning various industries.

ESSENTIAL JOB FUNCTIONS

  • Write and post social media copy, adhering to all client feedback and edits
  • Coordinate with content department for overall campaign strategy and brand messaging
  • Communicate with design department to procure all necessary assets for following month
  • Monitor and respond to all social media engagement, including comments and direct messages, during clients’ normal business hours, adhering to all client feedback
  • Manage clients’ overall online digital presence and conduct research on opportunities to produce additional leads
  • Create ad audiences and manage client ad budget on a monthly basis
  • Audit and optimize client social media profiles on an ongoing basis
  • Meet with content strategist to review upcoming project requirements, client Analytics, and other important topics
  • Collaborate with other members of content team on project strategies, writing workshops, and other training exercises
  • Adhere to all client brand guidelines regarding voice and tone

POSITION REQUIREMENTS

  • Mastery of social media and mass communications
  • Knowledge of writing mechanics, including grammar, syntax, voice, and tone
  • Comprehension of principles of storytelling
  • Knowledge in word processing programs, including Microsoft and Google products
  • Either:
    • Proven self-taught writing abilities (Assessment required);
    • Degree in English, Creative Writing, Communication, Marketing, or other related field; or,
    • 2 or more years of professional writing or marketing experience
  • Willingness to collaborate with content and other departments and receive constructive criticism
  • Knowledge of social media feed aggregation programs / social listening software a plus (SproutSocial, Hootsuite, or equivalent)
  • Knowledge of technical & content-related SEO practices a plus

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