DESCRIPTION

Introductory position responsible for learning industry best practices, writing website content, writing and posting blogs when necessary, creating social ads and newsletters, and completing any other miscellaneous content work for ongoing clients.

You will work with clients to establish their voice and write SEO-optimized content for their existing website. You will work directly with clients, project managers, and colleagues within the content department to ensure that websites are filled with accurate, precise, SEO-friendly content. Projects may include informational websites, websites with complex functionality, e-commerce websites, and web applications.

ESSENTIAL JOB FUNCTIONS

  • Build & write website outlines based on project content strategy
  • Educate clients on best practices for writing web content during “Content Workshop” meetings
  • Edit client writing for grammar, syntax, voice, and tone
  • Conduct keyword research and optimize all content for SEO
  • Assist with any content department overflow
  • Write and post blog and other web content on behalf of clients, ensuring all best practices regarding technical SEO are implemented
  • Create and schedule client newsletters/”e-blasts”
  • Meet with content strategist to review upcoming project requirements, client Analytics, and other important topics
  • Collaborate with other members of content team on project strategies, writing workshops, and other training exercises
  • Adhere to all client brand guidelines regarding voice and tone

POSITION REQUIREMENTS

  • Knowledge of writing mechanics, including grammar, syntax, voice, and tone
  • Comprehension of principles of storytelling
  • Knowledge in word processing programs, including Microsoft and Google products
  • Either:
    • Proven self-taught writing abilities (Assessment required); 
    • Degree in English, Creative Writing, Communication, or other related field; or,
    • 1 or more years of professional writing or marketing experience
  • Willingness to collaborate with content and other departments and receive constructive criticism
  • Excellent communication skills, both verbal and written
  • Put “Purple Dinosaurs are fun!” in the subject line of your email or writing sample
  • Track record of meticulous grammar and speech
  • Knowledge of technical & content-related SEO practices a plus
  • Knowledge of email marketing platforms a plus (Constant Contact, MailChimp, or equivalent)
  • Awareness of UX principles a plus

Apply