While design is incredibly important to your users’ experience, your website is more than just the visuals. It’s about telling your story and being found by the right people.
Your website should showcase your products and services, your mission, your team, and your differentiators across every page—and be found for terms your target audience is searching for.
Lifted Logic’s content strategists distill your message down to its core to understand your audience, company history, and overall business goals. Only then will we be able to understand your brand with precision and create a foundation for a successful website project.
Check out some of our recent website & SEO content.
We’ve worked hard to earn our place as the most creative and engaging SEO company in Kansas City. From development & design all the way to ongoing content creation, we carefully curate marketing strategies and measure your business goals using real, tangible data.
Once upon a time, a small but mighty group of nerds teamed up to start building websites. But unlike other SEO companies, they produced elegant website design that was cohesive to a competitive SEO strategy. You see, at the time, these two ideas seemed to be mutually exclusive. You either had a kick-ass design or functional SEO, but not both.
Lifted Logic saw things differently. We don’t think you have to sacrifice excellent design to be competitive in search. In fact, we believe the two should always go hand in hand. That’s because you can rank #1 for every product or service you offer; but if a user lands on your site and doesn’t find it attractive, up-to-date, or easily navigable, you may as well not be #1 at all. In fact, if anything, it’s probably better at that point if you rank on page 50, but you’re able to drum up at least a little business from being there.
Because yes, SEO is incredibly important. And yes, an SEO company can get you to the top of search results. But does it matter if that doesn’t actually earn you any new leads? Users don’t equal revenue by default.
Lifted Logic takes a more well-rounded approach. We want people to find your website AND we want them to convert into a lead. A lead that makes you money. Someone who connects with your story, engages your brand, and becomes a lifelong customer. Because THAT is your return on investment on your website project.
So for all the SEO companies out there who built “ugly” websites, we say… More power to them. We just happen to prefer a little more style.
We’ll put this bluntly for the sake of time: for every Google algorithm update our clients ask us about, there’s another one just around the corner that negates all the work you would theoretically put into optimizing for the last one.
SEO best practices inherently don’t change. An SEO company should not be selling you on any sort of hack they found. Because whether it’s three months or three years, eventually that hack is going to screw your website into the nether realm of results pages. Google WILL find you, and it will punish you. So when you hear this, you need to run, and run fast. Think about it from the search engine’s perspective. They want to deliver the best results for every user. Because that user makes THEM money through advertising opportunities. So why would they let Joe Hacker show up as result number one? If it’s not the best fit for the user’s search, it shouldn’t be there.
Our content strategists have years of experience critically thinking about the keyphrases your website should, and should not show up for. They understand how to put themselves in the shoes of the user to help identify user intent. When someone searches for a word or phrase, what are they ACTUALLY trying to find? A directory? A service provider? Or a definition?
We’ve had someone ask us, “Why don’t you want to show up for ‘SEO’?” Because the user searching “SEO” isn’t looking for a service. They want to know what SEO stands for, and they want to know what it means. We’d much rather put our efforts into ranking for “SEO company in Kansas City,” because we know EXACTLY what that user is looking for (and we ARE, literally, the best SEO company in Kansas City). So while that search may get 100 users a month as opposed to a million, it’s a much more advantageous place for us to be. Those are the users who actually want to hire us. Sorry, that was a little meta.
The key “best practices” we use at our humble little Kansas City SEO company
You’re going to hear us say this A LOT: SEO best practices don’t change. A good SEO company recognizes and stays up with trends and updates in the industry, but they don’t bet your revenue on it.
Many people think SEO is just repeating words on a page. But you could write 100,000 words on a white screen and you won’t rank. Why? Because it’s about more than the words you use (and re-use).
Think of your website as a car. Its ability to get you to the top of the hill depends on the quality and horsepower of the engine. That’s the quality of the code, the user interface, and its overall function and form. But before you can take it anywhere, you need to drive it.
The content of your website is your steering wheel. It directs the car to the hills it needs to climb and makes sure it stays on track. It’s not powering your rank. It’s simply guiding it.
Whether or not you choose us as your SEO company, we still believe you should know how to hold your vendors accountable. Every website design and SEO company should have the following best practices implemented into your website strategy.
Every meaningful page of content has a key phrase identified. They integrate those keyphrases into the H1 (programmatic header tag), Page Title, URL, as well as naturally throughout the content. Your website contains metadata (at the minimum, title and descriptions for each page).
Each page has a competitive content volume. Depending on the key phrase you’re trying to show up for your word count may need to be 150 or 1,500.
Every page follows a logical storytelling structure (i.e., title, intro, body, conclusion).
Remember—even if your website does these things, it doesn’t mean when you get to the top of the ranks that you’re going to convert users into leads. You need an SEO company with strong content strategy and design teams for that. Your message needs to convince the user that you are the right fit for their query. And your story needs to be compelling enough and your visuals solid enough to encourage them to convert.
At Lifted Logic, we help businesses bridge the gap between their in-person reputation and their online presence. As with anything, the first step is showing up! Be a player in the search engine game with Search Engine Optimization (SEO) services from Lifted Logic.
Content Spotlight
Hardcore Hiker and full-time plant parent, Abby is the Lead Copywriter in the Lifted Logic Content Department. She has a knack for pumping out high-quality content with a powerful, poetic punch. That’s kind of a given, since she previously served as Program Director for the Kansas City Poetry Slam and Poetic Underground Open Mic.
In her free time, Abby may be found solemnly meditating at the bottom of a swimming pool filled to the brim with spaghetti and meatballs.
News
Content
The Art of Being Brief: Writing for Social Media
Abby Bland, Junior Copywriter • 14 Sep 2022
Content
5 Brand Voice and Tone Tips for Your Business
Spencer Suckow, Senior Web Writer • 04 Jan 2021
Lifted Logic has managed web design projects large and small for over a decade. We’ve honed our process to not only ensure an engaging and well-strategized product, but to educate you through every step of the way.
What are your potential customers searching for? Keyword research lets you discover the ways people are searching for your products or services, and may be one of the most important steps in achieving effective SEO.
Let us write fresh, thoughtful content for your website. Using targeted keyword phrases, appropriate links, and original content, our writers will help spread the word about your business in a sustainable way.
We integrate Google Analytics into each of our websites. If you are interested in learning about your website’s visitors and their behavior, and want to use that information to increase conversion rates, let Lifted Logic show you how.
Our knowledgeable SEO team will audit your current website’s code and content to help provide a better understanding how and why the website is performing the way it is on search engines. We will provide useful feedback and suggestions.
Let the AdWords gurus at Lifted Logic build an effective online marketing campaign for your business. Through extensive industry research and learning about your individual business and brand, we will set up and manage a cost-effective paid search campaign.
If you’re looking for a no-nonsense SEO company in Kansas City, you’ve come to the right place.
Ouch, that one hurt. SEO is search engine optimization, and it’s about a LOT more than just the words you use. It’s the programmatic tags you use, the user experience of your landing page, the speed at which your page loads… We could literally go on all day. We’ll spare you the details, at least until you get into the content phase of your project. But we can say with confidence that SEO is a GREAT long-term marketing strategy for about 80% of the businesses we work with. If you want new eyes on your business without continually paying for it, you should start with SEO.
A CTA (Call to Action) helps the user flow through and explore your website more easily and decide what to do next and eventually convert and turn into a lead. If you serve your user a great piece of relevant and informative content, you just showed them that you are a qualified and helpful resource.
Whether the CTA tells them to sign up for your newsletter, book a free consultation, or contact you to speak further about the content topic, it gives the user a deeper sense of connection with your business and shows you’re there to help. You want to make it as easy as possible for a user to reach out and contact you, so if they don’t have to navigate further around the site to do so, it increases their chance of reaching out.
If you don’t have a CTA on every page, it increases the chance of the user leaving your site altogether.
Anything visible to the user is important to search engines, because it can have a direct impact on that user’s experience on the site. The h1 element is considered among the majority of SEOs to be one of the most important on a web page to indicate to crawlers what that page is about.
Basically, when you are trying to show up for any given keyphrase in search results, Google is using your local address to anchor the results to the person searching for that term. It’s trying to provide that user with a connection to a local resource when possible. However, it isn’t quite as simple as reading the address in your footer. You also need to specify the location within the written content of that page.
Depending on how competitively you want to rank in other markets, you can always create additional pages of content or blog posts down the road to help you break into those markets. You can also intersperse regional terms throughout your content, like “Midwest,” “Missouri,” “local,” “US,” etc.
It depends on the total word count of the page. Think back to the word cloud example. If we only have 100 words on a page and 20 of them are some kind of keyphrase, it will be a fairly uneven balance. This can easily come off extremely disingenuous and even difficult for a user to understand. However, if you have 10,000 words on a page, 20 will not be enough.
So, you want to consider the ratio of keyphrase to the rest of the content. A good rule is to strive for about .5-2% saturation of a keyphrase on a given page. Further optimization of the writing of the content could include other relevant words to the content.
For example, additional words for a page with the keyphrase how to write SEO could include:
Through the website creation process, we have optimized the site in content, design, and development to ensure it will establish a good baseline of performance that will grow over time.
Good question! At Lifted Logic, we love getting to know our clients. From the history, to the employees, to the location of your business, all things contribute to your voice and tone. Whether you are sophisticated and traditional, or fun and flirty, our wizard wordsmiths will write content that reflects who you are and what is important to you. Down to the punctuation we use. It’s important to distinguish that voice and tone are different. You need to know your business well in order to know your personality, and how you should speak to your audiences in different contexts. You can be goofy, but know when to take things seriously. You can be sophisticated, and still communicate that you’re passionate about what you do. It’s all about telling a story that shows your users why they should work with you (or maybe for you!) Consistency is key. Although your tone might change in specific scenarios, your voice should remain constant across all platforms. These are skills that take practice, and we love doing it!
We encourage clients to join us for monthly meetings to evaluate the performance of their SEO work. Google Analytics shows the efficacy online, and talking with you helps us tweak and improve the process for the most important reason of all: driving leads. In addition, we train you on anything you want to know about how to use and understand the tools you can use on your end to hold us accountable. We’re a team 🤗
Similar to organic gardening, organic SEO practices provide results that are of higher quality and sustainability. While some SEO companies may guarantee you the number one spot on Google’s search rankings, this is often accomplished through “Black Hat” acts such as link farming. These dangerous practices are considered unethical and can even cause search engines to blacklist your website. Then where will you be? Instead, let Lifted Logic equip you with a strong root system to support your ongoing SEO practices long after the website launch.
To continue our organic garden analogy, consider the relation between your favorite plant and your website. You wouldn’t the spend time to carefully plant a rose bush and then ignore it for the next year, would you? No! You water, feed, and prune the plant to ensure a successful product. Similarly, a website should be constantly maintained and updated with useful, thoughtful content that provides relevant information to users.
