Our talented marketing team specializes in strategy, measurement, and conversion of CPC (cost-per-click) marketing. Equally as important, we believe that paid advertising and marketing strategies must grow and change to keep pace with a business’ evolving goals and strategies. Using proven methods, we offer fluidity and flexibility in our approach to CPC marketing, based off of what is working and what is not working.
The secret sauce to a successful Google Ads advertising campaign isn’t impressions, it’s the number of conversions and how much you pay for it. Lifted Logic is Kansas City’s Google Ads management company. Every marketing platform should be used as a business tool. Therefore, if you’re not measuring your conversions, return on investment, and cost per acquisition, how do you know if you’re successful?
Lifted Logic sets up conversion tracking in Google Analytics, call tracking and other conversion tracking softwares for every client. We teach clients how to see and analyze their conversions. It is vital to clearly define and understand the number of conversions you are generating from your website.
Regardless of how much money is spent on marketing, it is vital to clearly define and understand the amount of conversions you are generating from those marketing efforts to determine their efficacy and their ROI. Without understanding ROI, your company could be, literally, throwing money away.
Display marketing refers to ads that are placed not directly on Google’s search engine, but rather on secondary websites. Image or text ads are placed on websites that are selected as relevant to your industry or to the interests of your clientele. These settings are managed within Google Ads and are communicated to those secondary websites. This approach creates additional opportunities for your business to be seen and investigated.
Remarketing Ads have a different setup. Remarketing ads are a fantastic approach for any business that has an extended buying cycle or offers seasonal opportunities. Remarketing is also an excellent way to target users that you know are already at least mildly interested in your products or services.
PPC Spotlight
Connor graduated from the University of Kansas with a bachelor’s degree in English and a minor in Psychology, and is currently working on an Associates in Applied Science (Animation & Game Art Design). He is the author and illustrator of a children’s book, and hopes to one day contribute to the storytelling and production of a major animation project in film or gaming. If he could have a super power, it would be Unsleepability. Invulnerability to sleep. Permawake. Activate! Basically he wouldn’t sleep, so that he could have more time to build, grow, learn, master, and nurture.
Connor is our PPC, Digital Marketing specialist wizard.
Our Google Ads experts make driving traffic and increasing conversions easier than ever. Rather than cutting corners, we implement tried and true methods proven to boost your marketing efforts.
We create targeted campaigns to reach users who have previously visited your site. As they are browsing the web, your brand remains at the forefront of their minds through effective Adwords display and remarketing.
Our Lifted Logic content team crafts strong content to enhance your Bing Ads performance. Through effective content marketing strategies and techniques, we go beyond traditional marketing to help your brand stand out.
Bing Ads allow you to reach audiences no matter which browser they choose. Our strategic campaigns effectively target the right people for high-quality leads.
With YouTube growing larger every day, we use high definition video advertising so you can reach a more visual audience. Each ad we create comes fully customized to your brand standards and marketing goals.
Most people don’t realize that web design and web development aren’t the same thing. And sure, maybe your last web developer was the same one who designed the site. But trust us when we say, web development and web design are best left to respective experts.
Web design is an art, and it takes a special kind of graphic designer with an artistic eye and an instinct for user experience. Web designers use tools like Photoshop, InDesign, Sketch, and Figma to bring your ideas to life.
Web developers speak in code—literally. They write HTML, CSS, PHP, Javascript, and other coding languages. Essentially, they take the designers’ prototypes and bring them into a functioning staging environment for you to test, click, and interact with.
Web development services alone can be difficult to find, but if your current website developer is limited in their capacity to update, maintain, and improve your website, it may be time to turn to a web development agency for help. Lifted Logic is happy to offer development services not only in creating new websites but also in the audit and maintenance of your existing website.
So often, web developers go under appreciated by the users on their websites. Because when done right, a user shouldn’t feel like they’re looking at code. They simply feel their experience is fluid and logical; and that all the website functions exactly how it needs to. That’s why they deserve a little bit of hype.
Our web developers are smart, kind, and important. Our web developers love Kansas City, and Kansas City loves them. Our web developers are critical thinkers who are highly capable of handling anything that comes their way. Whether it’s a web app, user dashboard, advanced e-commerce build with API integrations, or all of the above (trust us, we’ve seen it), the web development team at Lifted Logic has your back.
Yep, that’s a pretty heavy burden for them to carry.
Plus, in order to rank highly in search results, your website has to be secure and reliable. So if all the web development tasks we just mentioned weren’t enough, we also assign our developers to routinely monitor web servers, where your new website will be hosted. This ensures your site stays up and running, and most importantly, secure, for as long as you host with us. Even in the event of a security breach (such as a plugin or server hack), our developers are on the case in an instant. (You can see now why they deserve more credit than they get!)
Luckily, our web developers are super humans and can do all of this in addition to bringing new websites to life on a weekly basis.
Are you bidding on the right keyphrases? Understand what your users call your product and match their intentions.
Monitor the search terms that trigger your ads and negatize any irrelevant modifiers. If you miss this step it can be costly.
It’s a matching system – your ads, keywords, and landing page copy need to match the intention of the person seeing your ad.
You can pay to be at the top of the search results page, but if your landing page doesn’t provide the information your user is looking for you won’t convert.
Track every type of conversion including calls from ads, calls from the website and form submissions.
Lifted Logic analyzes how much you’re spending to acquire a single conversion to prevent overpaying for what that user is worth to your business.
Website Development Company in Kansas City
Development
How Development & Design Work Together to Produce Killer Websites
Kyle Carlson, Lead Developer • 24 Oct 2022
Lifted Logic has managed web design projects large and small for over a decade. We’ve honed our process to not only ensure an engaging and well-strategized product, but to educate you through every step of the way.
Whether you still have questions or you’re ready to get started, our team is ready to help.
CPC marketing is often associated with mystery and confusion and is littered with buzzwords with little meaning. The truth is that there is no magic. Successful CPC marketing simply requires an expert, who knows how to utilize every possible feature offered by Google Ads and ensuring that costs are managed efficiently. Most importantly, the campaigns must align with a company’s business and development goals: the idea is to make money on the marketing investment by converting each visitor to a sale and deepening the profit with continuing client retention. Stop just driving traffic through CPC campaigns and focus on driving the right CPC traffic that is likely to convert and then see how effective our efforts are for yourself through measurable data.
Our talented marketing team specializes in strategy, measurement, and conversion of CPC (cost-per-click) marketing. Equally as important, we believe that paid advertising and marketing strategies must grow and change to keep pace with a business’ evolving goals and strategies. Using proven methods, we offer fluidity and flexibility in our approach to CPC marketing, based off of what is working and what is not working.
Not the size of your spend, it’s how you use it. Determine your cost per acquisition. It’s simple: we need to know how much a user is worth so we can determine how much we should spend to acquire that user. If we pay more than a user is worth to your business – you’re losing money.
If you have an existing AdWords campaign, we offer a free one-hour discovery meeting to evaluate the performance of your current strategy and how you can improve. New to the game? That’s okay, we offer free training and education during the first meeting.
We love being held accountable and encourage performance meetings. As Kansas City’s go-to Google Ads management company, we encourage clients to come in for monthly meetings to evaluate the performance of their paid search campaign. In addition, we train our clients how to use and understand paid search tools to hold us accountable. We’re on your team.
Display & Remarketing Ads are unique advertising approaches that can help further increase leads with continued engagement or by recognizing your audience and their unique interests. These two marketing approaches can be combined or separated, depending on the goal of your business’ campaign(s). Both approaches are managed within Google Ads by Lifted Logic’s in-house AdWords expert.
Both of these platforms have almost unlimited opportunity, so it is important that the campaigns are set up with proper intentions. With unlimited opportunity comes unlimited spending. However, understanding how to filter the opportunities and ensure proper ad engagement takes more than just an expert—it takes an expert with the proper intentions for your business’ goals. Enter Lifted Logic.
Google Ads can be a lucrative marketing strategy. However, if improperly managed, it can also help a business go bankrupt. You are the expert on how your business makes money through the products and services it provides. Therefore, you need to partner with Lifted Logic’s AdWords experts that help connect your CPC (cost-per-click) budget to your most lucrative products or services to maximize profits.
We also utilize AdWords to test which keywords your target market is searching for to find businesses like you, which can help with ongoing SEO content creation. If your Google Ads campaigns aren’t targeted properly, then you run the risk of overspending, paying for low conversion traffic, traffic out of your area, or even traffic that has no intention of converting. Ensuring that campaigns are set up properly, efficiently, and properly measured takes a full-time expert.
There are many ways Lifted Logic helps businesses conduct successful Google Ads campaigns. We offer expert AdWords consulting, reorganization of current campaigns, or the start from scratch approach. Each approach is unique to the individual business’ needs and goals. Utilizing the wide range of functions offered within Google Ads can help ensure that your investment will turn into measurable conversions. Understanding how to set up, monitor, and optimize these options takes an expert. At Lifted Logic, we offer even more than that—we have in-house, trained experts whose intentions are to help your business grow.
